Venture Logic, established in 2000, is an online community developer based in Melbourne, Australia. Venture Logic assists companies to engage in online interfaces in a diligent and compelling manner using tailored online strategies and specific application development. Following the burst of the internet bubble, companies needed a way to explore online interfaces - post dot-com - without the cost and hype of the first wave and Venture Logic has aided companies to plan these interfaces with rigour.
Venture Logic has been involved in some of Australia's most popular commercial websites and continues to provide strategic assistance to corporations and media companies in Australia and overseas. Clients include: Yellow Pages, White Pages, Alta Vista, CarPoint, and CarSales, as well as the development of career networking and placement site LinkMe (www.linkme.com.au) and online communities such as AutoCult (www.autocult.com.au) for motoring enthusiasts and the Trading Post's Pets and Outdoors Communities (community.trading-post.com.au).
For more information and full details of Venture Logic's core competencies, contact Venture Logic at tony@venturelogic.com.au.
Community Hyper Vertical (CHV) - is a light form of community designed to be integrated into existing websites adding a set of Web 2.0 tools - either as an add-on or as a transitional phase until a complete Web 2.0 interface can be launched. The CHV can have any desired look or feel applied and be deployed in a very short period of time. It has various moderation and administration options and can utilise user-generated content or publisher / advertiser content according to clients' requirements. The CHV increases duration of use, allows for user participation and can include features such as polls, lists or event calendars. All Venture Logic / MyMedia community products can also be purchased with an integrated add server and site metrics as part of the administrative interface and performance measurement. Click here to view a demonstration of Venture Logic and MyMedia's community application.
MyWii.com.au - is one of the highest trafficked video games community in Australia produced by MyMedia along with MyPSP, MyPS3, MyDS and My360 and jointly operated by MyMedia and Venture Logic. MyMedia games networks are frequently visited sites with very high session times and support multiple revenue models including advertising and third party publishing feeds and subscriptions. MyMedia networks compete head-on with major media company forays into games-related networking.
AutoCult.com.au - is a demonstration of Venture Logic and MyMedia's full community infrastructure product. AutoCult is managed as perpetual beta and has evolved consistently since its launch over 18 months ago. AutoCult is a search engine optimisation (SEO) magnet generating 95% of its traffic via searches. Specific features developed for AutoCult's context include tag driven categories or a folksonomy, as well as tag driven wallpaper generating approximately 5,000 downloads per day. Other categorisation types can also be included in communities similar to AutoCult's functionalities and depth though tags are suggested for communities which utilise only consumer-generated content.
CarShowroom.com.au -
The Vertical Generator is a piece of software which is designed to sit on top of existing website or take a position an existing online information hierarchy. The application allows publishers to create verticals which act as contextual indexes to popular and or commercially relevant content. These vertical interfaces can accept internal or third party RSS feeds as well as inventory feeds in order to bring awareness to these specific content items. This content is mixed with a very shallow layer of editorial. The editorial content is made up of text, blogs, news, reviews, video, photo and other content and applications. The content is specifically chosen and laid out in such a way as to create a great deal of temporal or permanent SEO capability for the specific context and your site. This fine layer of content allows users to search for inventory on your site or collaborate on decision making with others and also acts an SEO magnet to attract users from search because search terms which are determined to be the ones on which people are finding the specific inventory or content type online are proactively placed in the editorial content which is published in vertical
Via the administration interface publishers have the ability to control page titles and Meta data as well as have very intricate control of content and feeds. The Vertical generator can also be delivered with an ad server integrated with it or it can utilize any other ad server control. Ad product positions are built into the verticals and the administrative interface makes dealing with ad placement very easy by none technical staff. The vertical generator can also have several third party or local API's integrated into it with the control of these API's put into administration. In many cases third party API's work to greatly enhance the SEO of the specific vertical. - e.g. Lifestyle editorial into the vertical so that these links draw search traffic to the vertical
The vertical generator allows publishers to maintain verticals for the most popular or desired content and also allows you to create verticals for temporary or promotional use. Administrators can also create invisible to the public verticals which can be used to demonstrate the site to advertisers - e.g. Showing them their content in key advertising positions during the pitch phase
The Vertical Generator offers speed in deployment, flexibility to respond to advertiser's needs rather than employing a one size fits all approach as well as greatly enhancing specific contextual SEO
SheSaid.com.au - is heaven for women online. It is a place for readers to chill out, take some time for themselves and chat to their girlfriends.
Launched in 1999 SheSaid has been a trusted source of information for women on fashion, beauty, travel, lifestyle, health, love and entertainment for over a decade. In 2009 SheSaid has had a major facelift and is now completely interactive with polls, discussion forums, blogs, reviews and article commentary.
SheSaid is personalised, independent, fun and fresh and can be enjoyed by women everywhere at anytime. It is a woman's best friend, secret confident, favourite website and free magazine all rolled into one!
Trader Media (UK) had a requirement for multiple mini-sites on a regular basis. The process to deliver these mini-sites was long, complicated and costly. By utilizing the Vertical Generator Trader was able to reduce the production time significantly, create a very contextual environment, as well as introducing bespoke advertising products for these temporal contextual verticals
The Vertical Generator offered Trader Media great cost savings, increased SEO benefits, innovation and additional revenues
AutoTraderPulse.co.uk -
Trader Media in the UK had a regular requirement for vertical mini-sites which are published in tandem with a print version. Trader Media was able to use the Vertical Generator to reduce publishing times, boost SEO a great deal as well as offering new and more innovative online ad products - see http://www.autotrader.co.uk
Beta - June 2008
PureGreen.com.au
SheMii.com.au - Chinese language version of the community infrastructure - this one on luxury goods
Trading Post Communities - Launched September 2007
If you would like to enquire about having a community produced for your business, email us and we will get back to you within 24 hours.